Spotlight On: Rev Publishing

Since 2001, Rev Publishing has been one of North America’s most progressive publishers of niche products. It all started with the Save-A-Buck coupon booklet, when company founder Dan Pasco launched this direct mail piece, which was sent to homes around the Niagara Region. In the year that followed, Save-A-Buck expanded into Southern Ontario and beyond. In 2005, Rev introduced their first in-room magazine, Niagara Today. Rev kept growing after that, with the launches of Niagara Dining Guide in 2006, Seneca Today and On The Boulevard in 2011, Niagara-on-the-Lake magazine and the daily deal and coupon site, in 2012, the JW Marriott The Rosseau Muskoka in 2013, the Niagara Falls Meeting and Destination Magazine, Save a Buck app, Today Magazine Local Editions in 2014 (so far). The company just continues to grow.
Rev Publishing continues to be led by Dan Pasco, who is the Publisher, President and CEO of the company. As a marketing specialist, Dan’s entrepreneurial expertise and experiential knowledge within the media industry accounts for the soaring success of Rev’s eclectic trademark line of publications. Today, 14 years after its inception, Rev Publishing Inc. produces and distributes 37 magazines and three savings publications, as well as a vast social network reaching a wide audience, which is growing every day. For 2014, Pasco has expanded Rev’s vision towards a digital, online platform, establishing a wider reach, moving towards a global market.
In an era where print magazines seem to be on the decline, Rev’s portfolio only continues to grow, thanks to Pasco’s expertise within the tourism industry. Each specific publication offers a unique editorial strategy, giving readers information on what to do and where to go in Niagara and beyond, as well as compelling stories from some of Niagara’s best writers. If you stay at a hotel in the Niagara area, chances are you have come across a Rev publication.
In addition to leadership expertise and producing high quality magazines, there are numerous factors that have contributed to Rev’s success.  Rev’s products are aimed towards key targeted consumers; they hold North America’s most well ranged audience. This audience stays in hotel rooms, reads niche magazines, visits e-commerce websites; all areas Rev has covered. Rev’s readers are those with disposable income, those who are influential decision makers in the household and are loyal and engaged.
Over 12 million tourists visit the Niagara area every year, and Rev has found ways to reach almost all of them, be it through in-room magazines, coupon booklets, websites, or apps which help guide visitors through the Region, finding them deals along the way.
In addition to these products, Rev also offers high quality, creative services. These include both web development and print design services. At Rev, unique books and interfaces are created that convey the heart of a business, which sets every business apart from the competition, while still maintaining brand integrity and personality.
A company basically has ten seconds until the user decides whether to stay on a website or not: Rev’s creative team will be sure to build a website that will draw users in and keep them clicking. The same goes for the print designs created by the team at Rev: they turn prospects into clients.
Rev Publishing are the experts at covering every aspect of the niche tourism market here in the Niagara area. There is no other company that does what Rev does, and does with such effectiveness.  The future of Rev Publishing is looking bigger and brighter every day.

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