Having a website rank well in the major search engines is a competitive advantage for a modern business. There are a lot of myths and misunderstandings about how to achieve this, and even Search Engine Optimization (SEO) experts disagree on the most effective methods. The rules used by Google and other search engines to determine rankings are constantly updated, so it can be difficult to keep a site in a top position. Here are six tips that will help to keep your website ranking well in Google and other search engines.
Display quality content.
If there’s one thing that hasn’t changed about SEO over the years, it’s that quality content is essential for a website to rank well. Search engines have become incredibly sophisticated, and they can identify and reward sites displaying the type of content people are looking for. Using duplicate or rehashed content on your website will eventually lead to it being penalized by search engines.
Offering quality articles and content also means your site will benefit from the social and sharing aspect of the Internet. Readers will share content they like, and this will mean more traffic and visitors to your site.
Get good quality backlinks.
In simple terms, search engines read backlinks to a website as votes of approval. Links are created by people who approve of or like the content or website they are directing traffic to. If you’re a website owner looking for links, it’s important that they come from good quality websites. One good quality link is of more value in SEO than hundreds from spammy sites with little content.
Offer a variety of content.
Quality articles and blog posts work well for SEO, but search engines also reward sites displaying photographs, graphics and video content. Publishing a variety of content also improves the chance that a visitor will spend more time on your website and return to look again. Photographs of your products, staff and customers work well for small business websites.
Update content regularly.
A website needs regular updates, both for SEO purposes and to keep visitors coming back for more. Small business owners are busy people, but you should be able to find the time to post something new at least once a week. Adding a blog to your site means you can quickly post comments about new products, relevant news items and customer feedback. Search engines reward sites where fresh content is added regularly, and this means increased traffic and more visitors.
Make your site mobile friendly.
Studies suggest that over 40 percent of Internet searches are now carried out on tablets and smartphones. Google and other search engines take this into account, and mobile-friendly sites are rewarded with higher ranking. You will have missed an opportunity if someone finds your site but is unable to read or navigate through the content on a mobile device.
Use social media accounts to increase your ranking.
As a small business owner, you may not have time to run social media marketing campaigns, but your website can benefit from links from sites like Facebook. A couple of hours spent setting up accounts with Twitter, Facebook and Pinterest can bring real value in terms of SEO. If your website is built on the WordPress platform, you can automate the process of making connections with social media accounts and sharing updates.
Competition for search engine traffic is intense, so every step you can take to improve your business website’s ranking is worth taking. There are no shortcuts or ways to cheat the system, and your site will be penalized by search engines if you deliberately break the rules. Improving ranking isn’t difficult if you take a long-term approach and offer visitors accurate and entertaining content.