Location Based Advertising

One thing we all understand without even needing to refer to stats is that smart phones are here to stay and are steadily on the rise. They have become part of our daily lives and many people can’t imagine themselves living without their phones. The attachment to phones has gotten so prevalent that it has even developed into a phobia: Nomophobia, the fear of being out of contact with a mobile phone.

People are now using their devices not only for media and entertainment, but also for research and purchases.  This constant contact with our miniature computer screens has opened the floodgates of possibility to advertisers and marketers around the world.

Despite the common knowledge that these devices have become mainstream, mobile advertising is still under utilized. If your marketing strategy doesn’t include mobile then you’re not putting yourself where your customers are. AdFuel gets you on the right track to embracing all that mobile marketing has to offer to your business and your customers. We caught up with Justin Soungie, IT Manager at Rev Publishing, to talk about AdFuel and hopefully answer all the questions you may have about this exciting new venture.

What exactly is AdFuel and how does work?

AdFuel’s advertising platform uses ad spaces you are likely very familiar seeing while using your mobile device – at the top or bottom of a webpage or app, some of them display in different areas of the webpage and other times a full screen ad will prevent us from continuing reading or using the website/app until we take action. Those are some of the few common areas that are utilized by display advertisement.

Our mobile marketing platform gives businesses the ability to advertise their brand across our 45 ad network integrations, including Google AdExchange. This allows us to provide our clients access to over 16,000 location-aware websites and apps – that’s almost every major website, brand and app out in the consumer market.

How we do this is by utilizing a mobile device’s native GPS data to identify a consumer’s location at any given time. This allows us to make sure your brand is being delivered to the right locations. Now the next layer utilizes mobile device technology to identify it’s user’s interests, income, behaviors, and many other determining factors that your phone passively collects. This data empowers us to deliver your display ads and branding to the right person, at the right place, and at the right time.

Doesn’t Google AdWords do the same thing?

AdWords relies on the consumer already showing interest, or intent. What I mean is that the end-user already has to go to Google and enter what they’re interested in finding, and this is where Google AdWords comes in to play.

Where AdFuel differs is that we display your branding during the consumers most receptive times with the right advertising to create intent. Why we know this is effective is based on the location and behavioral data points we use to identify your target audience. This includes both already interested consumers looking for what you have to offer and people who will be interested in seeing what you have to offer.

People are getting used to seeing ads everywhere. Won’t people just ignore the ads or get more annoyed?

This is true; they’ve started to coin this passive consumer behavior as Ad Blindness. The golden rule to any advertising is that it is only as good as the messaging. As we know, not all ads are the same. YouTube video ads, radio ads, we’ve all had more then our fair share of bad ones that we skip over.

Where we stride to rise above this issue is through utilizing our targeted consumer data. Making sure the right audience in the right places are being shown your ad at their most responsive times of the day. People are more likely to receive your ad when the ad relates to them and their interests. Our team works to craft every ad with your target audience in mind. They figure out what it is that will entice your targeted audience, and make your offer successful.

What does AdFuel do differently then the competition?

The AdFuel platform provides transparent access and analytics to every campaign. At any time you can log in, view your campaign live and see how it’s running and performing 24/7.

Our hands-on approach to support gives constant attention to your ad campaign’s performance while your campaign is running to constantly adjust along the way to make sure the right messaging is getting to your audience. Effective ads can’t be treated with a “one-size fits all” approach. Your audience just may respond better to different messaging or offers. We keep adjusting your ads to make sure that you are getting the best results.

With all of this access to data, what about user privacy?

This is a very common question that comes up. Because we depend on display advertisement there isn’t a need for consumers to opt-in. We don’t get access to any personal or identifying information through our ad call – but instead deploy ads based on context and behavior. We set layers such as location, income, age, etc., and if your phone meets those qualifiers then it will receive the advertisement.

If Mobile Advertising is so big why isn’t everyone doing it?

Mobile advertising has been constantly growing and becoming more popular for over the past five years. With that growth comes more reliance on mobile devices and the growth of this massive gap that is this new niche digital marketing.

As much as we all want to think of ourselves as highly adaptable and great in any new situation, it’s human nature to stick with what we know works. We’ve made more advances as a society in the past 100 years then we have in the past 1000. We’ve gone from newspapers to websites, social media, and now mobile phones and tablets. These platforms can all work in tandem with each other, especially as part of a fully rounded marketing campaign. As consumer growth continues and people incorporate more and more technology into their lives, marketing opportunities will only continue to grow.

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