Persuasion

Skills of Persuasion: The Science of Influence and Getting What You Want

Not too long ago, I taught a course at the University of Toronto titled the ‘Psychology of Persuasion’. The reason I believed the course was worthwhile was not, as I had initially worried, to encourage manipulative behaviour in the workplace or general psychological malice onto society  – characteristics the word ‘persuasion’ generally conjure up to …

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