By: Justin Soungie

It is the most dedicated employee you will ever hire and works for next to nothing. Your website is a direct connection to every internet-consumer passer-by, 24 hours a day and 7 days a week, and your website can make or break a customer experience. Like any employee, lack of company knowledge and product info can leave your consumer’s confused and frustrated. Your website needs to be up-to-date to provide your current and prospective consumers with what they are looking for. If they can’t find the information they are looking for that would motivate their buying decision, they will go to a company that does.

“If they can’t find the information they are looking for… they will go to a company that does.”

91% of people have gone into a store because of an online experience*.We live in a day and age where the consumers have the power of knowledge at their fingertips. People want to get a sense for who they will be working with before they invest their time. No longer are people held-back because they aren’t savvy on the product or service they are interested in. Being in the generation living in the internet data stream, people can learn about anything, or at least become familiar.  Your website should not only show what it is you are offering, but it should be helping educate your viewer.

We have been brought up with the common saying, “don’t judge a book by it’s cover”, but many times that is all the consumer has to go on when looking at your website. If the website looks dated or has errors, it speaks volumes on the business. Consumers likely won’t look past the poor quality of a website and hope the product or service you are offering will make up for it, nor do they have the time. Like anything else, your website is an investment and the first impression most people will get of your company. Make sure it’s a good one.

*http://marketingland.com/survey-91-percent-have-gone-into-stores-because-of-online-promotion-28796